Many CEOs and business leaders could be accused of ‘putting on a show’ when it comes to the subject of innovation. While it’s important to demonstrate to customers, employees and shareholders that an organisation is ‘innovative’, there are far too many occasions where innovation stops at the marketing message.
When senior leaders are asked if they are innovative, they must be able to give a better answer than “yes, of course. Innovation is one of the values we outline on our website”. Investing in a dedicated Innovation Lab is a big step in the right direction – but building Excellence in Innovation requires more than a ‘cool’ stage from which to present a theatre of innovation.
This webinar will outline how a structured, repeatable approach to innovation can lead to Innovation Excellence.