EFQM (the EUROPEAN FOUNDATION FOR QUALITY MANAGEMENT) is a not for profit membership foundation. For the past twenty years we have shared what works between our member organisations as a way to help them implement their strategies. EFQM brings together organisations striving for Sustainable Excellence. Through our network of members comprising private and public organisations of every size and sector, many active around the world, EFQM applies its know-how and extracts outstanding approaches by engaging with executives and front-line managers.

We currently have a permanent staff of 14 people under the leadership of our CEO, Russell Longmuir. In addition to the EFQM Management Team, the EFQM Board of Directors, assisted by 3 Committees, oversees EFQM’s operations and ensures we maximise the added-value for our members.

Your key contacts to help you further with your journey to excellence are :

Iosune Aguirre

Manager, Award & Recognition

NATIONALITY : Spanish

ROLE AT EFQM : In charge of the EFQM Recognitions and EFQM Assessors

Iosune worked for EFQM between 2010 and 2016 and held different positions within the Training and Recognition teams. After spending 1,5 years in Toyota City, in Japan, she is back to continue taking care of the EFQM Global Excellence Award and Recognitions, as well as the EFQM Assessor community. Iosune loves traveling, sports, reading and music. She studied Human Sciences and Business at the University of Deusto in Spain and she holds a master’s degree in Integrated Management Systems.

iosune.aguirre@efqm.org - Tel +32 2 775 3564

Vinciane Beauduin

Senior Manager, Operations, Digital Services & Training

NATIONALITY : Belgian
ROLE AT EFQM : In charge of the EFQM Forum, the training, publications and the EFQM Digital Services.

Vinciane joined EFQM in 1998. Since then, she has been responsible for various events and projects within the EFQM's portfolio.  Lately, she is project managing the EFQM Forum, Training, Publications as well as all EFQM digital services, which includes the EFQM websites, webshop, Intranet, the two EFQM mobile web apps, the EFQM e-training platform, the e-publications ...  She likes exploring new web opportunities from which EFQM can benefit. Before, she worked for the importer of the Corona Extra beer in the EMEA region, first as logistics manager and later moving to the marketing function.  She is a passionate golfer and sport secretary at her golf homeclub in Belgium.
vinciane.beauduin@efqm.org - Tel +32 2 775 3510

Patricia Bilteryst

Office Manager & HR Coordinator

NATIONALITY : Belgian

ROLE AT EFQM : Supports HR and Office Management.

Patricia joined EFQM in 1998; first working at the reception, then in the membership team and today she is Office Manager & HR Coordinator. Throughout all these roles, she mostly enjoyed the contact with people, with her colleagues as well as with you, our members. In her spare time, she loves to see friends or she keeps fit at the fitness.
patricia.bilteryst@efqm.org - Tel +32 2 775 3556

Alicia Korzeniowska

Advisor, Membership & Intellectual Property

NATIONALITY : Scottish & Polish

ROLE AT EFQM : Publications, translations, and intellectual property.

Alicia joined EFQM in 2000 and in the past years she has been the engine behind the publications department. She is responsible for managing the translations of all EFQM Publications and Training materials, as well as dealing with IP issues related to publications. She is also Account manager for our Members in Eastern Europe. She speaks in English, French, Italian and Polish.
alicia.korzeniowska@efqm.org - Tel +32 2 775 3531

Pema Lama

Manager External Partners and Projects

NATIONALITY: Belgian

ROLE AT EFQM : Managing EFQM partners/representative offices and projects outside of Europe

A Sinologist and a business graduate from KU Leuven, Pema joined EFQM in 2016 as a Business Analyst. She started with managing the GRC-related responsibilities at EFQM among other tasks and now she is responsible for EFQM partner relations and project management outside of Europe. She speaks several languages, loves to read, travel and meet new people and culture along the journey. She has been to China, the US, the Middle East, Korea and India among other destinations and has aspirations to cover all of the continents in the future. Likes to run in her spare time.
pema.lama@efqm.org - Tel +32 2 775 3560

Russell Longmuir

Chief Executive Officer

NATIONALITY : British
ROLE AT EFQM : CEO

Russell started out as a banker in London and New York before moving into Management Consultancy where he spent 20 years working as a Partner at IBM, KPMG and the German strategy consultancy Zeb. In 2015, he became the CEO of BQF. Along the way he has also worked with several start-ups as a Board Advisor or CEO coach, which are now flourishing, such as Infrascale in the US and Temporall in the UK – a really exciting company that is trying to enable organisations to continuously measure their culture and the financial return it brings. In November 2018, Russell joined EFQM as Chief Executive Officer.
russell.longmuir@efqm.org - Tel + 32 2 775 35 11

Isra'a Mobideen

Manager, EFQM Middle East

NATIONALITY : Jordan
ROLE AT EFQM : in charge of the EFQM Middle East office.

Isra'a recently joined the EFQM Middle East Representative Office in Dubai. She holds a Master’s Degree in Quality management from the University of Wollongong in Dubai and a bachelor degree in Agriculture from Mutah University in Jordan. She is an EFQM Award assessor, assessment team Leader with Dubai Quality Award and an EFQM Licensed trainer. She led various projects in quality management systems and the implementation of EFQM and Dubai Government Excellence Program models. Her aim as EFQM Middle East Representative is to collaborate with the excellence professionals in the region, government and private sector to help the various entities in the Middle East to improve their performance and services, come up with innovative and practical value adding solutions and eventually improve the quality of life.
israa.mobideen@efqm.org - Tel +971 4 3658170

Gianluca Mulè

Chief Operating Officer

NATIONALITY : Italian
ROLE AT EFQM : Gianluca Mulè is currently holding the position of Chief Operating Officer in EFQM, with responsibilities over European partners, development of the new value proposition and supervision of the EFQM Operations.

Gianluca joined EFQM in 2006. He has managed the training department and had initially worked with EFQM as analyst to develop cases and to link teaching inputs to best practice. Gianluca began his career as a process engineer in the oil & gas sector with Technip Italy. He subsequently completed his background with training in the field of quality management and has gained experience of process and service sectors through roles in the quality departments of API, a refinery company in Italy, and Trenitalia, the main Italian railway operator. Gianluca is a graduate in Chemical Engineering from the university of Rome "La Sapienza".
gianluca.mule@efqm.org - Tel +32 2 775 3537

Dr. Geert Opdenbosch

Chief Financial Officer, HR Director

NATIONALITY : Belgian
ROLE AT EFQM : Leading the corporate services.

Geert Opdenbosch joined EFQM in 1999 to assume the function of Chief Financial Officer. This includes an efficient management of the corporate services within the framework of applicable professional standards, laws, regulations and internal policies. Geert began his career as an advisor in business insights for the Chamber of Commerce. Subsequently, he joined the management consulting firm KPMG, one of the "Big Four" global professional firms providing Audit, Tax and Legal, Advisory and Accounting services; where he became Audit Manager with responsibility over audit consulting in a variety of sectors. Geert's most recent appointment, before joining EFQM, was as Financial and Internal Controller for Athlon, a publicly traded multinational, delivering tailored fleet solutions. Passionate about finance, Geert is also a faculty member at a Brussels based college of higher education. Geert holds a degree of Doctor of Business Administration; as well as Masters degrees of Science in Taxation, Accountancy, and Business Administration.
geert.opdenbosch@efqm.org - Tel +32 2 775 3511

Samuli Pruikkonen

Senior Manager, Assessment & Recognition

NATIONALITY : Finnish
ROLE AT EFQM : In charge of the EFQM Levels of Excellence and the EFQM Award Assessors

Samuli joined EFQM in 2001 and worked until beginning of 2013 in the Awards & Recognition department. From January 2013 onwards he has been managing the EFQM membership with key responsibilities around member recruitment and engagement. In his free time Samuli enjoys road cycling, listening & playing music and travelling.
samuli.pruikkonen@efqm.org - Tel +32 2 775 3519

Kurt Vandormael

Senior Accountant and ICT Manager

NATIONALITY : Belgian
ROLE AT EFQM : Finance and IT.

Kurt joined EFQM in 2006 and since then he has been working in the accounting dept. Responsible for the bank accounts and payments of our suppliers. Monthly reporting to CFO and since 2009 he inherited the ICT responsibilities. In his free time he is interested in distillates and brewing's. Mainly Single Malt Whisky's and Belgian Strong Pale Ale's and Belgian IPA's. But also in running, to keep the balance between a Burgundy lifestyle and healthiness. Music festivals during summer and a poker night in winter to keep in touch with friends.
kurt.vandormael@efqm.org - Tel +32 2 775 3561

Sophie Wager

Manager, Marketing & Communication

NATIONALITY: British
ROLE AT EFQM: Marketing, Communications, EFQM newsletter & magazine, General promotion

Sophie joined EFQM in September 2017 and will be responsible for various projects at EFQM such as managing the website, the social media platforms as well as producing brochures, newsletters, etc. In her spare time, she loves to spend time with friends, reading, travelling and horse riding. She also enjoys gin and wine with a good meal.
sophie.wager@efqm.org - Tel +32 2775 3514

Alexis Willems

Senior Manager Membership Europe

NATIONALITY: Belgian
ROLE AT EFQM: Member Relations, recruitment and engagement

Alexis Willems joined the EFQM team in June 2017 as Senior Manager Membership Europe. He is doing his job in combination with his responsibility as General Manager of Bbest (EFQM National Partner in Belgium & Luxembourg). As EFQM Sr. Mgr Membership Europe, Alexis will focus on strengthening the relationship and improving the value proposition offered to member organisations in Europe (by developing tailored solutions to engage orgnisations in a structured Journey towards Excellence) as well as enlarging the current EFQM membership network. Alexis studied Business Communication at the University of Brussels, History of Art in Rome and a MBA at the Solvay Business School.
alexis.willems@efqm.org - Tel: +32 2 775 3528

Regina Zawisza

Manager, Member Relations

NATIONALITY : Polish
ROLE AT EFQM : Member Relations, facilitation of recruitment & engagement activities.

Regina joined EFQM in January 2013. She is running the operational side of the EFQM membership through execution of the main membership processes related to membership life cycle. She is also responsible for organising the initiatives around recruitment and engagement of EFQM members. Regina gained her first experience in member-based organisation while working for Belgian Business Chamber in Warsaw. She holds a Master’s degree in Clinical Psychology from the Warsaw University of Social Sciences and Humanities (SWPS).
regina.zawisza@efqm.org - Tel +32 2 775 3520

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