Product Quality

27 October 2013

GC Europe - Belgium

2013 EFQM Excellence Award Finalist

“GC Europe has selected to use EFQM Excellence model since it represents European Total Quality Management approach which is one of the most comprehensive management system, a holistic approach and easy to understand model.”
Eckhard Maedel, President of GC Europe


GC Europe N.V. is the subsidiary of the Japanese GC Corporation which is one of the leading dental manufacturers in the world. GC has been known for more than 25 years among dentists and dental technicians for its consistently high product quality ease of handling and the highest standard of customer service. As an innovative company with tradition and experience, GC wants to set further milestones in dentistry. In doing this, the primary concern is not merely technical product safety but people's safety and oral health in particular - always combined with the latest scientific knowledge.

Benefits of implementing the EFQM Excellence Model 

  • Sales have increased by 19% since 2006, out-performing the competition and increasing GC Europe’s market share in 9 of the 12 countries they operate in. 
  • GC Europe demonstrates positive trends or sustained good performance in Customer Satisfaction since 2005. E.g. in 2012 over 90% of customers were satisfied with the quality of the offered product. 
  • Results on customer retention are positive over the last 3 years. 
  • 4 out of 7 areas of measurement of People Satisfaction Survey in headquarters are above target (70%) since 2007. Most of results in branches and sales offices are above target since 2007. 
  • GCE’s carbon footprint, monitored since 2009, (heating, electricity, air-conditioning, logistic and associates etc.) shows positive and improved trends. 
  • GCE’s financial management, economic stability and business reliability is confirmed by the Dun&Bradsteet Rating certificate: GCE has achieved rating #1 since 2012. This is the highest possible rating in terms of creditworthiness and risk failure.

"There is no doubt that GC Europe will be able to sustain outstanding results if the "No Kokoro" spirit is kept high, and never forget their mission: to improve the dental health of patients across Europe."
Dr. Christian Forstner, Assessment Team Leader