WHEN DID YOU START USING THE MODEL?
In 1999, REE was privatised and was floated on the stock market, an event of special relevance that would definitely change the course of Red Eléctrica’s future actions.
In this new and more demanding scenario, Red Eléctrica faced a challenge, which ended up becoming an opportunity: the achievement of greater efficiency, quality and responsibility in the undertaking of its activities. To meet this new challenge the company established the following general strategies: Growth, diversification, leadership and high quality of service.
This necessary transformation required a profound cultural change and the adoption of excellence in management as a critical factor for success. Red Eléctrica began in that same year a resolute commitment to excellence, incorporating this approach in its business strategy.