Meet the team

EFQM (the EUROPEAN FOUNDATION FOR QUALITY MANAGEMENT) is a not for profit membership foundation.

For the past thirty years we have shared what works between our member organisations as a way to help them implement their strategies.

Through our network of members comprising private and public organisations of every size and sector, many active around the world, EFQM applies its know-how and extracts outstanding approaches by engaging with executives and front-line managers.

We currently have a permanent staff of 13 people under the leadership of our CEO, Russell Longmuir.

In addition to the EFQM Management Team, the EFQM Board of Directors, assisted by 3 Committees, oversees EFQM’s operations and ensures we maximise the added-value for our members.

To help you further with your journey to excellence, you can contact us:

Iosune Aguirre
Account Management, Recognition & Assessment Specialist
In charge of the EFQM Recognitions and EFQM Assessors
Iosune worked for EFQM between 2010 and 2016 and held different positions within the Training and Recognition teams. After spending 1,5 years in Toyota City, in Japan, she is back to continue taking care of the EFQM Global Excellence Award and Recognitions, as well as the EFQM Assessor community. Iosune loves traveling, sports, reading and music. She studied Human Sciences and Business at the University of Deusto in Spain and she holds a master’s degree in Integrated Management Systems.  - Tel +32 2 775 3564
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Vinciane Beauduin
Senior Manager, Digital Marketing & Communication
In charge of the digital services, e.g. AssessBase, KnowledgeBase, webshop, website; ...
Vinciane joined EFQM in 1998. Since then, she has been responsible for various events and projects within the EFQM's portfolio.  Lately, she is project managing the EFQM digital services, which includes the EFQM AssessBase, KnowledgeBase, websites, webshop, Intranet, the two EFQM mobile web apps, the EFQM e-training platform, the e-publications ...  She likes exploring new web opportunities from which EFQM can benefit. Before, she worked for the importer of the Corona Extra beer in the EMEA region, first as logistics manager and later moving to the marketing function.  She is a passionate golfer and sport secretary at her golf homeclub in Belgium.  - Tel +32 2 775 3510
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Patricia Bilteryst
Office Manager & HR Coordinator
In charge of HR Support and Office Management
Patricia joined EFQM in 1998; first working at the reception, then in the membership team and today she is Office Manager & HR Coordinator. Throughout all these roles, she mostly enjoyed the contact with people, with her colleagues as well as with you, our members. In her spare time, she loves to see friends or she keeps fit at the fitness.  - Tel +32 2 775 3556
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Isra'a Mobideen
EFQM Middle East Regional Director
In charge of the EFQM Middle East office
Isra'a is responsible for the EFQM Middle East Office in Dubai. She holds a Master’s Degree in Quality management from the University of Wollongong in Dubai and a bachelor degree in Agriculture from Mutah University in Jordan. She is an EFQM Award assessor, assessment team Leader with Dubai Quality Award and an EFQM Licensed trainer. She led various projects in quality management systems and the implementation of EFQM and Dubai Government Excellence Program models. Her aim as EFQM Middle East Representative is to collaborate with the excellence professionals in the region, government and private sector to help the various entities in the Middle East to improve their performance and services, come up with innovative and practical value adding solutions and eventually improve the quality of life.  - Tel +971 4 3658170
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Gianluca Mulè
Chief Operating Officer
In charge of European partners & supervising EFQM Operations
Gianluca joined EFQM in 2006. He has managed the training department and had initially worked with EFQM as analyst to develop cases and to link teaching inputs to best practice. Gianluca began his career as a process engineer in the oil & gas sector with Technip Italy. He subsequently completed his background with training in the field of quality management and has gained experience of process and service sectors through roles in the quality departments of API, a refinery company in Italy, and Trenitalia, the main Italian railway operator. Gianluca is a graduate in Chemical Engineering from the university of Rome "La Sapienza".  - Tel +32 2 775 3537
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Russell Longmuir
Chief Executive Officer
Chief Executive Officer
Russell started out as a banker in London and New York before moving into Management Consultancy where he spent 20 years working as a Partner at IBM, KPMG and the German strategy consultancy Zeb. In 2015, he became the CEO of BQF. Along the way he has also worked with several start-ups as a Board Advisor or CEO coach, which are now flourishing, such as Infrascale in the US and Temporall in the UK – a really exciting company that is trying to enable organisations to continuously measure their culture and the financial return it brings. In November 2018, Russell joined EFQM as Chief Executive Officer.  - Tel + 32 2 775 35 11
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Dr. Geert Opdenbosch
Chief Financial Officer & HR Director
In charge of corporate services
Geert Opdenbosch joined EFQM in 1999 to assume the function of Chief Financial Officer. This includes an efficient management of the corporate services within the framework of applicable professional standards, laws, regulations and internal policies. Geert began his career as an advisor in business insights for the Chamber of Commerce. Subsequently, he joined the management consulting firm KPMG, one of the "Big Four" global professional firms providing Audit, Tax and Legal, Advisory and Accounting services; where he became Audit Manager with responsibility over audit consulting in a variety of sectors. Geert's most recent appointment, before joining EFQM, was as Financial and Internal Controller for Athlon, a publicly traded multinational, delivering tailored fleet solutions. Passionate about finance, Geert is also a faculty member at a Brussels based college of higher education. Geert holds a degree of Doctor of Business Administration; as well as Masters degrees of Science in Taxation, Accountancy, and Business Administration.  - Tel +32 2 775 3511
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Mohammed Okour
EFQM Middle East Administrator
Handling all administrative activities related to training and membership in the Middle East office.
Handling all administrative activities related to training and membership in the Middle East office. Mohammed has a political science and international relations Bachelor degree from The University of Jordan.
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Samuli Pruikkonen
Senior Manager, Assessment & Recognition
In charge of the EFQM Levels of Excellence and the EFQM Award Assessors
Samuli joined EFQM in 2001 and worked until beginning of 2013 in the Awards & Recognition department. From January 2013 onwards he has been managing the EFQM membership with key responsibilities around member recruitment and engagement. In his free time Samuli enjoys road cycling, listening & playing music and travelling.  - Tel +32 2 775 3519
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Gail Tutcher
Director of Training
In charge of Training
Gail’s early career was as a senior manager in the IT and automotive industries. In 1989 she moved into TQM / Excellence training and consultancy with the Industrial Society and then TQMI. She was the Director with responsibility for training and consultancy services at BQF for nearly 4 years before joining EFQM as Director of Training in September 2019. She has extensive experience of training and supporting organisations to use the EFQM Model and RADAR and has delivered projects throughout Europe, the Middle East, Asia and USA. She has a degree in Industrial Labour Studies from the University of Birmingham and has been a guest lecturer at the University of Warwick on the MSc in Quality & Reliability.
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Kurt Vandormael
Senior Accountant and ICT Manager
In charge of Finance and IT
Kurt joined EFQM in 2006 and since then he has been working in the accounting dept. Responsible for the bank accounts and payments of our suppliers. Monthly reporting to CFO and since 2009 he inherited the ICT responsibilities. In his free time he is interested in distillates and brewing's. Mainly Single Malt Whisky's and Belgian Strong Pale Ale's and Belgian IPA's. But also in running, to keep the balance between a Burgundy lifestyle and healthiness. Music festivals during summer and a poker night in winter to keep in touch with friends.  - Tel +32 2 775 3561
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Alexis Willems
Account Management and Senior Membership Specialist
In charge of Member Relations, recruitment and engagement
Alexis Willems joined the EFQM team in June 2017 as Senior Manager Membership Europe. He is doing his job in combination with his responsibility as General Manager of Bbest (EFQM National Partner in Belgium & Luxembourg). As EFQM Sr. Mgr Membership Europe, Alexis will focus on strengthening the relationship and improving the value proposition offered to member organisations in Europe (by developing tailored solutions to engage orgnisations in a structured Journey towards Excellence) as well as enlarging the current EFQM membership network. Alexis studied Business Communication at the University of Brussels, History of Art in Rome and a MBA at the Solvay Business School.  - Tel: +32 2 775 3528
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